Trident has kicked off 2025 with a bold new national campaign, running from January to March, aligning with Chinese New Year!
The campaign marks a significant milestone for Trident, strengthening its brand connection with consumers nationwide. It features a Masterbrand creative alongside specialised creatives for sauces, coconut creams, wet noodles, and instant noodles. These will be showcased on billboards, smart panels, bus back and in-store activity throughout supermarkets across New Zealand.
